Writing
The algorithm changed. The model didn't.
For 20 years, Google kept the question from forming. AI changed that. What's replacing it could be even less transparent.
Read essay →The conversation you're reading isn't real
The information ecosystem has a manufacturing problem. Understanding it changes how you read almost everything.
Read essay →The newsroom is everywhere now
The media industry is reorganising, not dying. The organisations that win aren't doing more of what was already failing. They're building something people actually seek out.
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